I think that it would be really cool to use the finger-skateboard toys that came out a few years ago. It would be a cool way to promote a real-life skateboard and biking store. I think I would place a sticker on the bottom of the skateboard that promoted the store.. and then possibly have other stickers that you could either collect or would be given with the finger-skateboard to switch out.
(If you aren't familiar with the finger-skateboards.. here is an example image below.)
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